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Makers' Mark's Bill Samuels isn't the only clever
advertising genius in the whiskey business. This was
part of a campaign based on the idea that, if
"everyone knows" rum comes from tropical islands,
then Tennessee must be a tropical island, too!

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Phil Prichard's father was a dentist. Phil spent the first
30 years of his career as a dental technician, and at
some point during that time he decided to form his
own company to produce high-quality dentures. The
company was called "Precision Arts", until Phil's father
took him aside and said, "Son, if you're going to make
a product, and you're proud of it, you need to put
your own name on it." Phil never forgot that advice,
and that's why this is Prichard's Distillery.
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One of Prichard's displays of very special bottlings
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And their current lineup.
Note that the display table (and tasting bar) is a
polished wooden plank set across two whiskey barrels.
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