The Ninth Annual
MOST PEOPLE KNOW how important Kentucky is to the bourbon industry.
In fact, many people believe that whiskey must be made in Kentucky
in order to be called "bourbon". That isn't so (Tennessee whiskey must be
made in Tennessee and bourbon must be made in the United States, but it can
be made in any state), but the fact is that no matter what it says on the
label, any bourbon you can actually buy in a store was originally distilled
in Kentucky. It's easy, however, to forget that the opposite is also true...
bourbon is vitally important to the Commonwealth of Kentucky. Beginning in
1992, this importance has been celebrated every September in the small
(population around 6,500) but significant community of
Bardstown,
about 35 miles southeast of Louisville and just off the Bluegrass Parkway.
And this year we are attending it for the third time.
So why is the
Kentucky Bourbon
Festival held here every year? Well, one good reason is that this was
historically a very important center for bourbon whiskey production ever
since the Beam family settled here and started raising descendants, nearly
every one of whom seems to have gone on to become important to the history
of bourbon-making.
Bardstown was not exactly an overnight industrial railroad boomtown, though.
By the 1850's, Bardstown already had over seventy years of history behind
it. Founded in 1780 as Salem, it is one of the oldest communities west of
the Appalachians. In fact, when it was incorporated eight years later and
renamed Bardstown after its founder, the next sizable community (known as
"Falls of the Ohio") was still seven years away from becoming Louisville.
Wealthy and influential people lived here (and still do), including landowners
and important political figures, and in a time and place of frontier and
wilderness, Bardstown sparkled as a center for social graces. That wilderness
has been replaced in many areas by industrial parks and shopping centers,
but the social gentility and grace of Bardstown has not diminished at all.
Even if it were not as important a center of the bourbon industry as it is
(four of the only ten existing commercial bourbon stills are located in the
immediate area), it would be an appropriate center for the Kentucky Bourbon
Festival.
The festival is held around the third week of September each year, but the
exact length appears to vary. In 1998, the first year we attended, the event
ran all week, with most of it open only to media and industry people and
the festival itself occupying the final four days. Last year it had been
shortened to just Thursday through Sunday, with most of the display tents
going up on Friday afternoon.
There are hands-on demonstrations of cooking (using bourbon of course) by
some of the finest chefs in Kentucky, car races at the Bluegrass Motor Speedway,
and a free top-name country music concert, this year starring John Michael
Montgomery and Michelle Wright. There is a barrel-handling contest in which
500-lb. whiskey barrels are rolled into position on a specially constructed
rack, with points given for speed and accuracy. Among Bardstown attractions
not directly connected with the festival, the Civil War Museum hosts a show,
and a great attraction known as My Old Kentucky Dinner Train, open all year,
puts on a special dinner for the festival and also runs a separate ride where
robbers hold up the train to the excitement and delight of younger visitors.
The festival is also a time when upper management, owners, and master distillers
from across the entire industry can meet with buyers, major hotel and restaurant
management, and other VIPs. In addition to the street fun, there are some
rather pricey events held at local hotels, a $100-per-person golf
tournament, and the very elegant $125-a-plate black tie Kentucky Bourbon
Tasting and Gala (reservations for which are sold out months in advance).
We arrive in Bardstown Thursday evening (September 14th) after a very busy
and eventful day of visiting Heaven Hill's
Bernheim distillery in Louisville and
two in nearby Shively, Early Times and the
now-closed Stitzel-Weller distillery. Checking
into our room at the
Best
Western General Nelson Motel we ask if our friends the Spencers have
arrived yet. During this past year we've discovered and been active members
of a bourbon discussion group on the internet and of course, as September
approached, it wasn't surprising that much of those conversations turned
to the upcoming Kentucky Bourbon Festival. Several were planning to
attend the festival, and a few of us arranged to meet and enjoy the weekend
together. Some, such as Mike Veach (historian for the Getz Museum of American
Whiskey History and a major figure in the organization of the festival),
Bettye Jo Boone (of ABC Embroidery and Heaven Hill), and Julian Van Winkle
III (owner of Old Rip Van Winkle bourbon and the Old Commonwealth distillery)
would already be involved. Some others have found and reserved rooms at two
motels directly across from one another on Stephen Foster Avenue. Linn and
Vickie Spencer of Virginia will be staying at the General Nelson, where we
always stay. Greg and Jo Kitzmiller of Indiana will be arriving tomorrow
and have a room in the Old Kentucky Home motel across the
street.
An unanswered call to their room indicates that Linn and Vickie are already
out somewhere, so we have no one to go to dinner with. Although we could
certainly have gone without accompaniment, we decide to just order a pizza
delivered, relax from our day's adventures, and enjoy being back in Bardstown
again. Before long (we hadn't even called for the pizza yet) there is a knock
on our door, and upon opening it John is met with a blinding flash of white
light. No, it isn't a thermonuclear attack on Bardstown, Kentucky; it's only
the flashbulb of Linn Spencer's camera as he records our first meeting on
film. We invite them in and learn that they've had some wonderful experiences
of their own, the latest of which was dinner with Mike Veach at the historic
Talbott's Tavern and a conversation with Wild Turkey master distiller Jimmy
Russell and his wife. As we had arranged in online conversations and emails,
we'd each brought some particularly interesting samples from our collections
with us to share, and we started the General Nelson Impromptu
Bourbon-and-Moonshine-Peach-Tasting event right away. About midway through
the selections we were smart enough to complete our call to the pizza parlor,
or we would never have stayed conscious long enough to finish!
FRIDAY
-
SEPTEMBER
15,
2000
WE AWAKE this morning at the crack of dawn... and instantly decide
that since dawn's cracked we might just as well go back to sleep. Around
10:00 or so we wake up again and actually start the day.
Our first interest is to walk over to the Getz Museum in Spalding Hall and
find Mike Veach. We also want to visit with Mary Hite, but we don't see her.
In fact, we end up missing Mary the whole time we are here, although we
understand that she's around and doing fine. We just keep not running into
one another. We find Mike, though. He and Flaget Nally are setting up seats
and tables for the Bourbon Heritage Panel to be held this afternoon in the
chapel room. We help out (a little) until everything is set up, and then
invite Mike to join us for lunch at
Talbots Tavern.
This historical inn, America's first stagecoach stop, dates from the 1700's
and has been visited by the likes of Gen. George Rogers Clark, Daniel Boone,
and exiled French King Louis Phillipe (with his entire entourage). Also Abraham
Lincoln and his family. And also Jesse and Frank James, who grew up in the
area and were known to use the murals for target practice. The original tavern
burnt down the year we first discovered Bardstown, and has been slowly and
painstakingly restored to its original condition, reopening only recently.
John immediately notices that (like the Labrot & Graham distillery
restoration in Versailles) the finished work looks brand new, like it did
in 1790, rather than like a two hundred year old antique.
On the way to the Getz Museum, we stroll among the festival tents. We come
upon a familiar figure, seated on a park bench along the brick sidewalk.
We had first met Sam K. Cecil two years ago at the 1998 festival, when he
was a member of the Bourbon Heritage Panel that year.
BOURBON
HERITAGE
PANEL
DISCUSSION
The panel this year is made up of Fred Noe, public relations spokesman for
Jim Beam Brands (and Booker Noe's son), Jerry Dalton, who is now the master
distiller at Jim Beam (following several years as chief chemist at Barton
Brands), Sam Thomas a noted bourbon historian, Mark Waymack, author of
Mike especially wants to know what Jim Beam Brands, who produce Old Taylor
bourbon, are planning to do in honor of Colonel Taylor and Secretary Carlisle.
He even has some suggestions for the commemorative label. A slight muttering
of confusion among the panel members indicates that no one had given thought
to this before, and then Mike looks directly at Fred Noe and asks, "Well,
Fred, this is certainly a public relations topic and you're the public relations
guy. Are you planning to do something with this?"
There is a better turnout this year than in the past, and the audience is
quite ready to ask questions. One that is asked early is, "What is it about
Kentucky, and Bardstown in particular, that makes it so right for bourbon-making.
Why have bourbon distillers in other areas not done as well?". That question
pretty much sets the theme for this year's discussion, with widely varying
views from different panel members as well as different audience members.
After the panel discussion, we get a chance to meet Greg and Jo Kitzmiller,
our other internet friends we had arranged to link up with. We also get to
say hello to Jim Harris, Mark Waymack's co-writer, to John Hansell, who publishes
The Malt Advocate and has written several articles that brought John into
this hobby in the first place, and to Lew Bryson, who is both a writer for
that magazine and also a valuable contributing member of the online forum.
We invite Charles and Sam Medley to our room for samples and conversation.
Since we visited their distillery in
Owensboro we've acquired a rare bottle of Wathen's. It has the Owensboro
label, rather than the newer St. Louis, Missouri label, and it was bottled
from barrel number 3.
We all head off to dinner at
Dagwood's,
stopping off on the way to prowl the festival grounds in search of Greg and
Jo. They, along with Lew Bryson and John Hansell, had last been seen in the
museum office being introduced to Mike's private collection. We learned later
that the Kitzmillers, unable to find us, went on to have dinner at
Dagwoods themselves and had probably just left before we arrived. The
specialty of the house at Dagwood's is one of our favorite meals and it felt
good to be able to suggest it to our friends. it consists of a sirloin steak
marinated in 12-year-old Elijah Craig Bourbon, broiled to perfection, and
served, smothered in mushrooms, on a charred oak plank with a flaming mushroom
cap on the side and a melon garnish.
SATURDAY -
SEPTEMBER
16,
2000
THIS MORNING WE MEET at Greg & Jos motel before breakfast
to examine the Michters still and take pictures. The story of this
particular still and the reason Linn especially considers it the "holy copper
grail" begins with the Michter's distillery in Schaefferstown, Pennsylvania.
Well, at least it used to be there. It's been abandoned since the
early 1980's. Michter's was the last operating distillery in Pennsylvania
and its passing brought an end to what had once been the most successful
whiskey-producing area in America. Of the hundreds of abandoned, decaying
heaps of rubble that once were active distilleries, only a handful bring
tears of nostalgia and sorrow to the eye of the bourbon-lover. And Michter's
is certainly one of those (Stitzel-Weller is another). Linn recalls having
once visited this proud distillery and is fascinated with such things as
what ever happened to the works and could the plant ever be made to function
again?
In the last couple years before its final plunge, Michter's had set up what
they billed as the world's smallest commercial distillery. They had closed
down everything but the visitor's center, and in that they set up a complete
distillery with a miniature pot still, doubler, fermenting tanks, and all
the items needed to produce one barrel of whiskey. That's all they ran at
a time, and it was mainly for the entertainment of tourists. It would be
a great idea, in a place where there are bourbon-drinking tourists. But in
off-the-beaten-track Schaefferstown it wasn't enough to keep Michter's alive
for long.
"David Beam, son of Carl, was employed at James
B. Beam RD #230 until he retired in 1996. He grew up on the premises and
was a distiller there for nearly thirty-seven years. He now owns and operates
the General Nelson Best Western Motel in Bardstown. Since the whiskey business
was so ingrained in him (we call it a "blood disease") he decided to pursue
it further.
Well, one look at that and Linn was ready to go. Last night he and Greg met
David Beam and learned that the still is stored in a garage at the Old Kentucky
Home motel. He told them they could open the garage door an look at it, which
they did. This morning, we open the door again and John gets some pictures.
If we were expecting old, tarnished, dull greenish, banged up, dented stuff
like what's on display in the museum, we were sure wrong. The copper gleams
as if David Beam goes out there and polishes it regularly. Kitchen equipment
in the finest restaurants are no cleaner or shinier. The pot still is there,
along with the doubler, the tailbox, several other pieces of equipment, and
one of the tiny cypress fermenting
tanks.
After the photo opportunity, we all walk up the street to St. Catherines
for the Kentucky Bourbon Breakfast, consisting of Sour Mash Pancakes, Kentucky
Sausage, Bourbon butter and syrup, Bourbon coffee, and non-Bourbon orange
juice. We eat outside and the weather is a bit cooler than we like, but at
least there are no bees this year.
After breakfast, Linn & Vickie went off to Versailles to visit the Labrot
& Graham distillery and we spend some time with Greg and Jo looking at
the display tents. At Linn and Vickies motel room John had noticed
theyd bought a pair of wooden Elijah Craig trays and we thought one
of those would look good in our collection, especially as they arent
very expensive. We buy one from Bettye Jo at the Heaven Hill tent. Then we
walk on back across the street to the motel for awhile.
GETZ
MUSEUM
MASTER
DISTILLER'S
AUCTION
This morning the weather is calling for temperatures in the low fifties tonight
and Linda is concerned that shell be cold and uncomfortable at the
gala. Earlier this afternoon we did look through a couple of consignment
shops to see if she could find a wrap, but there were none. During the auction,
Linda leaves to see if she can find something in town. Flaget Nally recommends
a little boutique on 3rd street and Linda goes there. The woman is just closing
up as Linda arrives, but says she's closing early because she has three wraps
to make quickly before the gala and she could make a fourth just as easily.
Linda pays a small deposit and agrees to pick it up at 4:30 this afternoon.
After the auction, Linda leaves to pick up her shawl and I bring the Kitzmillers
back to our motel room to sample some of the bourbons wed brought with
us. It's really fun watching them discover everything. Linn and Vickie are
old hands at this, probably more than we are; but Greg and Jo only began
getting into bourbon as a hobby a couple months ago and they remind us so
much of ourselves.
After sampling for awhile, Jo and Greg leave so that we can start getting
ready for the gala. Linda hasn't returned from the boutique yet, so John
drives over that way to see if he can pick her up. He finds her walking down
the street... with no shawl. It turns out the shop owner had never
shown up. After having waited for awhile, Linda finally just left, leaving
two other upset women still waiting. And indeed they're still there when
we drive by again later. While Linda showers and gets ready for the gala,
John takes one more drive past the shop, but the woman apparently never showed
up and the other customers have also gone now. He heads back to get dressed
and try to accomplish the seemingly impossible task of making himself look
debonair for the event. Because tonight he has the honor to be the escort
of a stunningly beautiful blond woman dressed in a gorgeous black gown. A
stunningly beautiful, and potentially cold, woman... who has no shawl.
THE GREAT KENTUCKY Bourbon-Tasting and Gala is held on the grounds
of the My Old Kentucky Home State Park. After winding our way, bumper-to-bumper,
up the long amphitheater driveway, our car is taken by the valet and, through
a covered walkway, we enter an enormous tent where the tasting portion of
the festival takes place.
We visit with Julian Van Winkle in his painstakingly built reproduction of
his grandfather's study, complete with mahogany or cherry paneling and real
paintings and furniture, and we taste again his new Pappys Reserve
20 year old. This is the same whiskey he'd let us sample when we visited
the Old Commonwealth distillery in the spring.
At Labrot & Graham we are served Manhattan cocktails, in beautiful cocktail
glasses with copper-colored stems and discreet images of the three copper
pot stills that symbolize that distillery. Next to it is the display for
the other Brown-Forman brands, and we get a chance to visit with master distiller
Lincoln Henderson for awhile. He had just finished talking with some Japanese
gentlemen, and while we are there, our German friend Taubi arrives. Events
like these certainly have a "world feel" to them. John talks with them about
visiting Taubi in Germany, not realizing that Taubi seriously would like
us to visit -- next week! And Lincoln sounds like he just might show
up!!
We meet Bill Samuels, owner of Makers Mark at their
pavilion. Bill,
who is well-known as the Renaissance Man of the bourbon industry, is not
wearing a tuxedo this evening; he is costumed as a 15th century painter (Leonardo
Da Samuels? T. William Rembrandt?) and his display is similarly designed.
There is so more wonderful bourbon available than can be reasonably tasted
without passing out, so many opportunities were missed. We had wanted to
try all the Four Roses bourbons that are not normally available in the United
States, but alas, by the time we made it to their area John is feeling as
though one more drink would be the end of him for the evening. In fact, since
he wants one of their neat Bulleit Frontier Bourbon glasses,
The dinner and dancing part of the gala is held in yet another tent, similar
in size. The two are side-by-side and access is directly through a doorway
created by simply raising a wall panel when it is time to go in. We never
have to go outdoors, and the tents themselves are quite warm with that many
people in them, so it turns out that Linda never wears the custom-made wrap
at all.
There are thousands of people at the Kentucky Bourbon Festival, and several
hundred of them are attending this dinner. We've met and talked with only
a handful. So we're completely surprised and delighted to find ourselves
seated at the same table as Marvin Franz and his wife Evelyn. The Franz's,
like ourselves, live in the greater Cincinnati area, although we had never
met before Mike introduced us at this year's Getz Museum auction. Their friends,
John and Brenda, are with them, along with Brenda's parents from London,
England. Since the tickets are all sold in advance by mail order, John thinks
perhaps the seating has been arranged so that people who live within visiting
distance of one another are seated together. At least it works for us...
we and the Franz's plan to get together sometime after the festival and try
out each other's collections.
The dinner itself is (or at least was intended to be) a wonderful meal,
consisting of
Mixed green salad with apples,
walnuts, blue cheese, and
bourbon-honey vinaigrette
Blackened beef tenderloin with
Bookers bourbon
Ginger bourbon marinated jumbo
shrimp
Bouquet of baby vegetables
in bourbon butter crème
Stuffed red bliss potatoes
.Sour mash bread and butter
Unfortunately, the actual presentation of the dinner turns out to be somewhat
less successful. Although our tables waitress does a fine job, the
dinner doesnt arrive until after 10:00. By that time many of the other
tables have long finished with their meal and the dancing has already begun.
As the valet brings our car around to us, she comments that she really loved
it. On arriving back at the motel, we stop by Linn and Vickies room
to show off our fancy clothes, but their lights are out.
SUNDAY
-
SEPTEMBER
17,
2000
THIS MORNING WE CHECK out of the motel and all meet to have breakfast
together at the Stephen Foster Buffet restaurant next door. Well, sort of.
Greg and Jo woke up this morning to find they have a flat tire. So they have
to wait for AAA to show up. The rest of us go on over to eat breakfast, taking
a table large enough for all, and they show up later. They eat their breakfast
while we go back for seconds.
After leaving the restaurant we say goodbye to Linn and Vickie, as they begin
their long drive home. We then walk back over to the festival area for a
last look around. Although we're too full to think about it much right now,
we would like to attend the Bourbon Barbecue Cook-off to be held later this
afternoon, and we're basically just killing time looking at things we've
already seen.
On our way back to Bardstown, we pull over to the side of the road across
the street from the burnt-out remains of the Heaven Hill distillery to take
some more photos. We then head on back to the festival grounds to catch the
barbecue cook-off. We say goodbye to the the Kitzmillers, as they arent
sure whether they're going back to the festival or just heading on home.
We do later see Greg again, just as we we're leaving the festival grounds.
They had taken yet another detour to take pictures at
Barton.
The Bourbon Barbecue Cook-off is basically over by the time we get back, but
there's time for us to sample barbecued ribeye sandwiches from the Due West
and VJs restaurants, and Talbotts Tavern. Since we're the only
people here, we hold our own contest, buying one sandwich from each restaurant
and keeping secret score, then comparing. Rating the three contestants, we
cant agree on a single winner, or second place, or third place. But
our consensus decision (which means that neither of us agree with any of
the results) is that Due West is the winner, followed by VJs and then
Talbotts .
Leaving from the festival, we drive up 31E to the Gene Snyder freeway and
on to I-71 and home. Freddie and Buster are happy to see us; they purr and
meow at us. We believe Krukker and Frostbite may have noticed us briefly
on their way out the door. Life is good.
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Story and original photography copyright © 2000 by John F. Lipman. All rights reserved. |
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